You should know ESP Guitars, the famous Japanese guitar brand with models like the ESP M-Series, the Eclipse or the Horizon. They are famous for their great craftsmanship (sadly, I don’t get paid to say this) and I had many ESP Guitars in the past. In order to expand their market presence in the USA, ESP is starting to produce their “ESP USA” series in 2014. Therefore, a factory will open up in North Hollywood, California, to produce a special limited series of guitars in the beginning. Although the famous ESP Custom Shop and the headquarters will remain in Tokyo, the US market can look forward to a new series of guitars that will be available at selected dealers throughout the United States in the new year.
What does this ESP USA Step mean for us?
Personally, I’m definitely looking forward to this as it expands ESP’s broad product range even more. There have been some ESP USA models in the past, as well as ones that were “Made in Germany” (Custom Shop, Düsseldorf), but no real custom factory where guitars are built from scratch. ESP still keeps all the great high-quality custom shops and factories in Japan, so we can see it just as an add-on. I’ll keep you posted as soon as the new models are published!
Read the official news announcement at ESP Guitars!